Friday, January 23, 2009
Before ING began running their brilliant "We the Savers" campaign, we gave a brief to our class stressing how important ING is to preserving your capital. This simple proposition is featured in executions by the amazing art director ChiungHui Chiu in unique placements. One features paper money on an escalator sliding into a wallet at the bottom. The other is featured on a conveyor belt at a supermarket. This time, coins are going into a change purse. "Easy, automatic cash flow" with ING's high interest rate wraps these up nicely in retail environments where savings should be top of mind.