


This print campaign targeted at parents promotes high level thinking and intellectual development for their children. The left side of the spread announces that the following page is reserved for the next great thinker of the new generation. What's great about these pieces from ChiungHui Chiu (damn, you are on fire) is that the following page in the spread gives your child a blank canvas to work with. Music sheets for the next Beethoven, blueprint paper for the next Flank Lloyd Wright and watercolor paper for the next Van Gogh. The tagline: "Readers today. Leaders tomorrow." is a fantastic way to encapsulate the aspirational nature of this campaign.
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