When was the last time you saw cautionary labels that revealed positive side effects? Probably never. That's what makes these print ads for POM Wonderful so, well, wonderful. Eben Conopask is the writer behind these beautifully ironic ideas. He took the health benefits of the 100% natural pomegranate drink and gave them pure stopping power. Shaun Kessler, the art director, brought them to life in layouts that are clean and simple.
2 thumbs up.
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