On New York City taxi cabs, anyway. This brilliant ambient campaign for Brother Jimmy's BBQ restaurants was created by writer Ben Cascella. Brother Jimmy's is best known for bringing authentic Carolina traditions to New York City. And what better way to hammer this idea home than with roasting meats in city streets? Ben's done a great job because, as we post this, we're getting BBQ sauce all over our fancy bluetooth Mac keyboards.
Wednesday, May 20, 2009
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This is awesome!
ReplyDeletePossibly one of the most creative and well thought out campaigns in recent memory.
ReplyDeleteBen you are a advertising master mind.
ReplyDelete