Thursday, May 8, 2014

It's 3 AM. Do you know where your munchies are?

While many are outraged by the pervasion of 7-Eleven here in New York City, you must admit that the chain offers many creature comforts found in cities that actually do sleep.  

Late night hours. Snacks. Smokes. Booze. And the brain-freezing Slurpee. It's the convenience store for suburbanites who think a bodega is the swamp where Yoda lives.

Capitalizing on the fact that 7-Eleven is not only a one-stop-shop but a haven for odd people who are up at odd hours, art director Justin Bettman brings us the Legends of Late Night.

Quirky characters are brought to life in portraits and copy that create a unique world for the brand.  While you may not be in the market for a 50¢ taquito at 3 AM, Justin has given you a reason to drop by 7-Eleven anyway - customers as bright and colorful as the neon that shines on their ghastly, pale faces.

Justin not only takes credit for the art direction here, but for the photography as well.  A double threat, he spends his days as an AD at Ogilvy and every other waking moment as an independent photographer.  Check out his work here.

No comments:

Post a Comment