Sunday, September 9, 2012

Getting it Done: Shooting Rosetta Stone

In an effort to get off my ass and make this site a little more educational, I thought it would be good to have a little breakdown of producing the ad in the last posting.  Without further adieu...

1. You have to have an amazing idea. Pete Harmelin had an amazing idea. If you don't, honestly, you're wasting your time. Spend it coming up with amazing ideas.

2: It helps to have friends who are talented people too. Photographer Seth Olenick took time out of his busy schedule to help Pete get this ad done. Not only is the dude generous and talented, he's a pleasure to work with.

It also helps to have another talented photographer on hand to set up lighting, fix wardrobe and add an awesome collaborative vibe to the whole set. Hats off to Jessica Leibowitz.

An image is nothing without its subjects. Dave Rotholz committed his time to play the lucky photo journalist. Gumship's own David Rek Lee even braved a brutal hangover to bake in a North Korean soldier's uniform. His wicked sense of humor also came in handy.

left to right: Leibowitz, Olenick, Lee, Rotholz

3. Get your shit together. Pete worked tirelessly to find wardrobe, props, location and talent for this ad to become a reality. He shopped online and off. He looked for the best prices. And when things were crazy expensive, Pete used that big brain of his and rented. The location? Pete's backyard. 

If you want to see your work come to life, you have to put in the time and effort and have some ingenuity.

Harmelin himself

4. Make sure every one is taken care of. When someone dedicates their time and their talents to your passion, thank them. Pete showed his appreciation with a beer fueled barbecue. 

It's also a good idea to return the favor to your buddies when you get the chance. It's how you build and maintain a strong network.

French's® yellow mustard is the shit

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