Mmm...Beer

Samuel Adams is not just any drinking man's beer. It's one of the few American beers full of flavor. But how do you sell this to consumers who are complacent in their purchasing habits? Art director Jin Ryu found a way in this campaign that makes you stop and think about what you've been drinking. With simple visuals, he shows that the arguments of "drinkability" and "tastes great, less filling" don't hold any water.