Tuesday, January 12, 2010
Lame Assignment. Killer Work.
The purpose of Creative Thinkers Wanted is to push the boundaries of what a traditional advertising class is. We keep it fresh with new assignments every semester. We give students challenging products and services that we don't normally see in junior portfolios. We write strategic briefs so they're not swimming in an ocean of uncertainty until the night before class when they actually do the work. And, most importantly, we have our class think beyond the print ad.
This campaign by Jin Ryu, however, is an exception to the rule. We gave Jin no brief, no media alternatives and no product background. Just a traditional, tired ad school assignment — Krazy Glue. Surely, you see student portfolios and international advertising publications filled with brilliant campaigns for this product. But Jin's campaign takes the cake. Beautifully shot. Perfectly arranged. And just flat out hilarious.
And, for your information, Jin put this campaign and all of his other pieces featured in this blog together in a week. A WEEK! We wish we could win the lottery and hire him just to sit around so no other agency can have him.